1. Introduction
These Terms of Service (the “Terms”) govern your access to and use of the Sento platform, website, applications, integrations, and related services made available at sentohq.com and associated domains (together, the “Service”).
The Service is provided by Sento, a company registered in Sweden with its registered office at Regeringsgatan 65, 116 50 Stockholm, Sweden (“Sento”, “we”, “us”, or “our”).
By accessing or using the Service, creating an account, connecting a data source, or accepting these Terms on behalf of an organisation, you agree to be bound by these Terms. If you do not agree, you must not use the Service.
These Terms form a binding agreement between Sento and the organisation on whose behalf the Service is used (the “Customer”, “you”, or “your”). If you use the Service as an individual (for example, as an invited team member), you use it on behalf of the Customer and these Terms apply to your use.
2. Definitions
In these Terms:
- “Account” means the workspace and login credentials created for a Customer to access the Service.
- “Admin” means a user designated by the Customer with authority to configure the Account, invite Authorised Users, manage access rules, and distribute the MCP connection.
- “Authorised User” means an individual the Admin invites to access the Service under the Customer’s Account.
- “Connected Source” means any third-party system, application, or data store (for example CRM, billing, product analytics, support, data warehouse, email, or spreadsheets) that the Customer connects to the Service.
- “Customer Data” means data that Sento reads, receives, transforms, stores, or otherwise processes from a Connected Source on the Customer’s behalf, including any personal data contained within it.
- “DPA” means the Data Processing Agreement between the parties, incorporated into these Terms under section 6.
- “MCP” means the Model Context Protocol connection or equivalent interface through which AI tools access the Customer’s approved context.
- “Output” means responses, snapshots, summaries, or other results generated by or through the Service, including via connected AI tools.
- “Snapshot” means a structured, point-in-time representation of Customer Data for the fields and definitions the Customer has selected.
- “Sub-processor” means a third party engaged by Sento to process Customer Data in the course of providing the Service.
- “Third-Party AI Tools” means external AI products (such as Claude, ChatGPT, or Gemini) that the Customer or its Authorised Users connect to the Service.
3. The Service
Sento is a context layer for company data. The Service connects to the Customer’s Connected Sources, transforms selected data into consistent fields, definitions, and Snapshots, and makes that context available to the Customer’s team and the Third-Party AI Tools they use, including through the MCP.
The Customer chooses which fields, definitions, thresholds, and access rules apply. Sento may assist with setup and configuration, but the Customer is responsible for reviewing and approving what data is connected, how it is defined, and who may access it.
We may modify, add to, or discontinue features of the Service from time to time. We will not make material reductions to core functionality of a paid plan during a paid term without reasonable notice.
4. Eligibility
The Service is a business-to-business product intended for use by organisations and their personnel. You may only use the Service if you are at least 16 years old and capable of entering into a binding contract, and if you are authorised to act on behalf of the Customer. The Service is not directed to consumers or to children. You agree to register only on behalf of a business or organisation. If you are a sole trader or otherwise contract as a consumer, mandatory consumer-protection rights under applicable law continue to apply and prevail over any conflicting term in these Terms.
5. Accounts and Access
5.1 Account creation. An Admin creates the Customer’s Account. The Admin may invite Authorised Users, assign roles, configure access rules, and distribute the MCP connection to the team.
5.2 Responsibility for users. The Customer is responsible for all activity under its Account, for ensuring that its Admins and Authorised Users comply with these Terms, and for the acts and omissions of its Authorised Users as if they were its own.
5.3 Access control. The Admin controls which Authorised Users can access which context. The Customer is responsible for configuring access rules appropriately and for promptly removing users who should no longer have access.
5.4 Credentials and security. You must keep login credentials, API keys, MCP tokens, and source credentials confidential, and notify us promptly at team@sentohq.com if you suspect any unauthorised access or use.
6. Connected Sources and Customer Data
6.1 Authority to connect. By connecting a source, you represent that you have the right and all necessary permissions and consents to connect it, to grant Sento access to the data within it, and to have that data processed as described in these Terms, our Privacy Policy, and the DPA.
6.2 Ownership. As between the parties, the Customer retains all rights, title, and interest in and to its Customer Data. These Terms do not transfer ownership of Customer Data to Sento.
6.3 Licence to operate the Service. The Customer grants Sento a non-exclusive, worldwide, royalty-free licence to access, host, store, transform, transmit, and otherwise process Customer Data solely as necessary to provide, maintain, secure, and support the Service, and as instructed by the Customer through its configuration of the Service.
6.4 Data protection roles and the DPA. With respect to personal data contained in Customer Data, the Customer is the data controller and Sento is the data processor. Sento processes such personal data only on the Customer’s documented instructions. The DPA is incorporated into and forms part of these Terms and applies automatically wherever Sento processes personal data on the Customer’s behalf. In the event of a conflict between the DPA and these Terms in respect of the processing of personal data, the DPA prevails.
6.5 Sub-processors. The Customer authorises Sento to engage Sub-processors to provide the Service. Sento maintains a current list of Sub-processors in the DPA and will give the Customer notice before adding or replacing a Sub-processor, together with the right to object as set out in the DPA. Sento remains responsible for its Sub-processors’ compliance with the applicable data-protection obligations.
6.6 Sento as controller. Sento acts as an independent controller for account, authentication, billing, and service-operation data relating to Admins and Authorised Users, and for the usage telemetry described in section 6.8. Our processing of that data is described in our Privacy Policy.
6.7 No sale; no third-party model training. We do not sell Customer Data. We do not use Customer Data to train third-party AI models, and our model providers operate under API terms that exclude training on Customer Data.
6.8 Usage telemetry. We collect and process aggregated or de-identified usage telemetry (for example, feature usage, performance, and error data) to operate, secure, troubleshoot, and improve the Service. Where such telemetry constitutes personal data, we process it on the basis of our legitimate interest in maintaining and improving the Service, as described in our Privacy Policy, and not to train third-party AI models.
7. Third-Party Services and International Access
7.1 Connected Sources and AI tools. The Service integrates with Connected Sources and Third-Party AI Tools that are operated by third parties and governed by their own terms and privacy policies. Your use of those services is between you and the relevant provider. Sento is not responsible for the availability, accuracy, security, or conduct of any third-party service.
7.2 AI tool access. When you connect a Third-Party AI Tool (such as Claude, ChatGPT, or Gemini) via the MCP, that tool will receive the context you have approved for access. You are responsible for your configuration of which context is exposed and to whom.
7.3 International transfers. Providing the Service, including access by Third-Party AI Tools, may involve transferring Customer Data to recipients outside the European Economic Area. Where this occurs, Sento relies on an appropriate transfer mechanism under Chapter V of the GDPR — an applicable adequacy decision (such as the EU–US Data Privacy Framework, where the recipient is certified) and, as a safeguard, the European Commission’s Standard Contractual Clauses. Details of transfer mechanisms are set out in the DPA.
7.4 Changes by third parties. Third parties may change, deprecate, or restrict their APIs or services. Where this affects an integration, we will use reasonable efforts to maintain functionality but do not guarantee continued compatibility.
8. AI Outputs and No Reliance for Critical Decisions
The Service and connected AI tools generate Outputs based on Customer Data and the definitions the Customer configures. AI-generated Outputs may be incomplete, inaccurate, or out of date, and may not reflect real-time source data.
Outputs are provided for informational purposes to support the Customer’s own judgement. They are not professional, legal, financial, tax, medical, or investment advice, and should not be relied upon as the sole basis for any decision with legal, financial, or safety consequences. The Customer is responsible for reviewing and verifying Outputs before relying on or acting on them.
9. Acceptable Use
You agree not to, and not to permit any Authorised User or third party to:
- use the Service in violation of any applicable law, regulation, or third-party right;
- connect data you do not have the right to connect, or upload data in breach of any confidentiality or privacy obligation;
- access or attempt to access data or accounts you are not authorised to access;
- reverse engineer, decompile, or attempt to derive the source code or underlying structure of the Service, except to the extent this restriction is prohibited by applicable law;
- scrape, resell, sublicense, rent, or otherwise commercially exploit the Service except as expressly permitted;
- circumvent or interfere with the Service’s security, access controls, rate limits, or usage restrictions;
- introduce malware or otherwise disrupt, degrade, or impair the integrity or performance of the Service;
- use the Service to build a competing product or service, or to benchmark it for a competitor; or
- use the Service in a way that infringes the intellectual property or privacy rights of others.
We may investigate suspected violations and take appropriate action, including suspending or terminating access.
10. Plans, Fees, and Payment
10.1 Free tier. We may offer a free tier or trial with limited features, capacity, or duration. Free access is provided “as is”, may be changed or withdrawn at any time, and may be subject to additional limits communicated in the Service.
10.2 Paid plans. Paid plans are billed on a subscription basis at the fees and billing frequency stated at the time of purchase or in your order. Unless stated otherwise, subscriptions renew automatically for successive periods equal to the initial term.
10.3 Payment. Payments are processed by our third-party payment processor (currently Stripe). You authorise us and our processor to charge your chosen payment method for all applicable fees. You are responsible for providing accurate billing information.
10.4 Taxes. Fees are exclusive of VAT and other applicable taxes, which will be added where required. For cross-border business customers within the EU, the reverse-charge mechanism may apply where you provide a valid VAT identification number.
10.5 Refunds. You may request a refund of fees paid for a paid subscription within 30 days of the charge, no questions asked, by writing to team@sentohq.com. Refunds are issued to the original payment method. This 30-day refund applies to the charge in question; renewals are treated as separate charges.
10.6 Cancellation. You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period unless a refund applies under section 10.5. To avoid renewal charges, cancel before the renewal date.
10.7 Late or failed payment. If a payment fails or is overdue, we may suspend or limit access to paid features after reasonable notice until payment is resolved.
11. Intellectual Property
11.1 Sento’s rights. The Service, including all software, models, interfaces, documentation, and all related intellectual property, is and remains the exclusive property of Sento and its licensors. Except for the rights expressly granted in these Terms, no rights are granted to you.
11.2 Customer’s rights. As set out in section 6, the Customer retains ownership of its Customer Data.
11.3 Feedback. If you provide suggestions or feedback about the Service, you grant Sento a perpetual, irrevocable, worldwide, royalty-free licence to use it to improve and develop our products and services, without obligation to you.
12. Confidentiality
Each party may receive confidential information of the other. Each party agrees to protect the other’s confidential information with reasonable care, to use it only to perform under these Terms, and not to disclose it except to personnel and advisers who need to know it and are bound by confidentiality obligations. This does not apply to information that is public through no fault of the receiving party, independently developed, or required to be disclosed by law.
13. Term, Suspension, and Termination
13.1 Term. These Terms apply for as long as you have an Account or use the Service.
13.2 Termination by you. You may stop using the Service and close your Account at any time, subject to the cancellation and refund provisions in section 10.
13.3 Termination or suspension by us. We may suspend or terminate your access, in whole or in part, if you materially breach these Terms, if required by law, or if your use poses a security, legal, or operational risk. Where practicable and lawful, we will give notice and an opportunity to cure a curable breach.
13.4 Effect of termination and data export. On termination, your right to use the Service ends. For a period of 30 days after termination, the Customer may request export of its Customer Data in a commonly used format. After that period, Sento will delete or return Customer Data in accordance with the DPA and Privacy Policy, subject to any retention required by law. Provisions that by their nature should survive termination (including sections 6.2, 11, 12, 14, 15, 16, and 18) will survive.
14. Warranties and Disclaimers
We provide the Service with reasonable skill and care. Except as expressly stated in these Terms, and to the maximum extent permitted by law, the Service is provided “as is” and “as available”, and we disclaim all other warranties, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
We do not warrant that the Service will be uninterrupted, error-free, or that Outputs will be accurate, complete, or reliable. Nothing in these Terms excludes any warranty or right that cannot be excluded under applicable mandatory law.
15. Limitation of Liability
To the maximum extent permitted by law:
15.1 Neither party is liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, goodwill, or data, arising out of or relating to these Terms or the Service, even if advised of the possibility.
15.2 Sento’s total aggregate liability arising out of or relating to these Terms or the Service will not exceed the total fees paid or payable by the Customer to Sento in the twelve (12) months immediately preceding the event giving rise to the liability, or EUR 100 (or the equivalent in your billing currency) if you use only the free tier.
15.3 Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including liability for wilful misconduct, gross negligence, or death or personal injury caused by negligence.
16. Indemnification
You will defend, indemnify, and hold harmless Sento and its personnel from and against third-party claims, damages, and reasonable costs arising out of: (a) your breach of these Terms; (b) your Customer Data or your connection of any Connected Source, including any claim that it infringes rights or was connected without adequate authority or consent; or (c) your use of the Service in violation of law or third-party rights, except to the extent the claim results from Sento’s own breach or negligence.
17. Regulatory Compliance and AI
The Customer is responsible for its own compliance obligations when using the Service and its Outputs, including under applicable AI regulation such as the EU AI Act. Sento will provide information reasonably necessary to support the Customer’s transparency and record-keeping obligations in respect of the Service. The Customer must not use the Service for any purpose that would place either party in breach of applicable AI, data-protection, or sector-specific law.
18. Changes to the Terms
We may update these Terms from time to time. For material changes, we will provide reasonable notice, for example by email to the Admin or by a notice in the Service, before the changes take effect. Your continued use of the Service after the changes take effect constitutes acceptance. If you do not agree to the updated Terms, you must stop using the Service.
19. Governing Law and Disputes
These Terms are governed by the laws of Sweden, without regard to conflict-of-laws rules. The courts of Sweden, with the Stockholm District Court (Stockholms tingsrätt) as court of first instance, will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, subject to any mandatory rights you may have to bring proceedings in another forum under applicable law.
20. General
20.1 Entire agreement. These Terms, together with the Privacy Policy, the DPA, and any applicable order form, constitute the entire agreement between the parties regarding the Service and supersede prior agreements on that subject.
20.2 Order of precedence. If there is a conflict, a signed order form prevails over these Terms, and the DPA prevails over these Terms in respect of the processing of personal data, in each case for the subject matter it covers.
20.3 Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets, on notice to you.
20.4 Severability. If any provision is held unenforceable, the remaining provisions remain in effect, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
20.5 Waiver. Failure to enforce a provision is not a waiver of the right to enforce it later.
20.6 Force majeure. Neither party is liable for delay or failure to perform due to causes beyond its reasonable control.
20.7 Notices. Legal notices to Sento should be sent to team@sentohq.com. We may send notices to the Admin’s registered email or through the Service.
20.8 Relationship. The parties are independent contractors. These Terms do not create any partnership, agency, or employment relationship.
21. Contact
Questions about these Terms can be sent to:
Sento
Regeringsgatan 65, 116 50 Stockholm, Sweden
Email: team@sentohq.com
Our Privacy Policy is available at sentohq.com/privacy.